YouTube outro: Create an outro that you can use for all of your YouTube videos.Keep it under 15 seconds if possible, and use the time to explain what viewers will get out of the video. YouTube intro: Make your YouTube intro short and visually engaging. This builds familiarity with your brand and makes your videos feel more personal. The quickest and easiest way to do this is to create YouTube channel intro and outro scenes. All this means is that you want your videos to be quickly identifiable as your business’ videos. Develop a signature style with intro and outro scenes This will help you produce more focused videos that get tons of views and increase sales. That way, you can use a simple question to make better decisions when you produce videos: Does this help my ideal customer solve his or her problems? If you haven’t already done so, take some time to build an avatar (AKA a customer persona) based on your ideal customer. Therefore, it’s super important to identify your ideal customer. You’ll end up with a video production nightmare and ultimately, a very confused set of viewers. Without a clear picture of your audience, it’s nearly impossible to know what content to leave in your videos, what to cut, or even what to make your videos about in the first place. Making YouTube videos that appeal to everyone is both infeasible and a poor content marketing strategy. You apply this principle in your other marketing channels, and YouTube is no exception. No matter what products or services your business provides, they’re not for everyone. The following steps will help you establish your YouTube content strategy and give you a road map for keeping your videos focused and on-brand. After all, you started a YouTube channel to further your business goals, not just to upload cool videos. Once you’ve created your YouTube channel and covered the basics of making your channel appealing, it’s time to tackle the more strategic aspects of YouTube. #How to make your own youtube channel banner how toHow to make a YouTube channel work for your business These are the quick steps for adding a channel banner: The ideal size for YouTube channel art is 2,560 x 1,440 pixels, with a minimum size of 2048 x 1152 pixels. #How to make your own youtube channel banner freePart of your channel banner’s job is to get people to stop and read your channel description and check out your video list.įeel free to use some bright colors or a high contrast variation of your business logo. Your YouTube channel banner should also have some additional pop to help grab attention. Just like your profile image, your channel art should reflect the content on your channel. Your YouTube channel art is similar to the banner image on a Facebook or LinkedIn profile. The recommended size for a Youtube profile picture is 800 x 800 pixels. Your logo makes a clear introduction and adds recognizable branding to your channel. Your profile picture introduces people to your channel and makes your videos recognizable at a glance. Your business logo does the trick just fine. The good news is that choosing a profile picture for a business channel is simpler than choosing a profile picture for a personal or entertainment channel. Your channel icon should represent what people will see on your business’ YouTube channel. But your profile picture (AKA your channel icon) helps people get an idea of what your channel is about. The profile picture for your YouTube channel might seem trivial. Choose a standout profile picture (AKA channel icon) Don’t let agonizing over your channel description or choosing a channel banner stop you from making and publishing videos. When you tackle these next steps, keep in mind that good is better than perfect. However, it’s important to understand that taking a strong strategic approach to YouTube video creation (covered in the next section) is far more important than a perfect profile picture or eye-popping channel art. YOu can set up a YouTube channel without them, but it’s unwise to leave them out. Now you have a YouTube channel! The next steps are where things get more creative.
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